User Experience, Branding, Web Design
I was the lead designer for the information architecture and visual design for the new website. One of main project objectives was to create more pathways for families to connect with the right mental health resources. We acomplished this through a new Resource Finder, Connect to Care page, and updated topic pages.
We made an extensive spreadsheet outlining all the content-types and taxonomies on the current and new site's Wordpress backend. This allowed the client, project team, and external developers to be on the same page about content requirements. And we knew what exactly we needed to migrate to the new site, which saved a lot of time cause CMI had over 2,500 existing articles and guides.
The brand guidelines provides instructions for the brand messaging and visual identity system of the Child Mind Institute.
The guidelines help ensure that all communications are polished, purposeful and professional.
The main focus of the project was to create a new resource portal for families to help support children who are struggling with mental health, behavior, or learning challenges.
The design is fairly minimal to allow families to dive straight into the important information. CMI want it to feel like a mix of evidence-based information and modern playfulness.
The new site launched September 2021 and has been praised as a success across Child Mind Institute and the families they help. The Child Mind Institute website was awarded a 2022 Webby Awards Honoree for Charitable Organizations/Non-Profit Websites and Mobile Sites
The analytics also point that the site has extensively increased its reach to more families
The site had a +14.9% increase in the number of visits from Spanish Speaking users.
Users are more likely to visit the Request for an Appointment form (+486% increase in views) which also shows in the increased number of conversions.
Have a question about working together or just want to talk design, feel free to send me an email.