Child Mind Institute

Connecting families with evidence-based resources and care to transform kids’ mental health

User Experience, Branding, Web Design
Agency: Constructive


Creating more pathways to care

I was the lead designer for the information architecture and visual design for the new website. One of main project objectives was to create more pathways for families to connect with the right mental health resources. We acomplished this through a new Resource Finder, Connect to Care page, and updated topic pages.


Documenting the Backend

We made an extensive spreadsheet outlining all the content-types and taxonomies on the current and new site's Wordpress backend. This allowed the client, project team, and external developers to be on the same page about content requirements. And we knew what exactly we needed to migrate to the new site, which saved a lot of time cause CMI had over 2,500 existing articles and guides. 


Establishing the New Brand

The brand guidelines provides instructions for the brand messaging and visual identity system of the Child Mind Institute. 

The guidelines help ensure that all communications are polished, purposeful and professional.

A new Family Resource Center

The main focus of the project was to create a new resource portal for families to help support children who are struggling with mental health, behavior, or learning challenges.

The design is fairly minimal to allow families to dive straight into the important information. CMI want it to feel like a mix of evidence-based information and modern playfulness. 


The results speak for themselves

The new site launched September 2021 and has been praised as a success across Child Mind Institute and the families they help. The Child Mind Institute website was awarded a 2022 Webby Awards Honoree for Charitable Organizations/Non-Profit Websites and Mobile Sites

The analytics also point that the site has extensively increased its reach to more families

  • Organic Traffic jumped up to a +33.15% YOY increase after the redesign.
  • The Resource Center main page and Topics now have about +67% more page views than before.
  • Articles have experienced a +18% increase in page views.
  • The site had a +14.9% increase in the number of visits from Spanish Speaking users.

  • Page loads are 31% faster
  • Users are more likely to visit the Request for an Appointment form (+486% increase in views) which also shows in the increased number of conversions.

  • Significant Donations conversion rate improvement (+39.88% YOY)

Wanna Connect?

Have a question about working together or just want to talk design, feel free to send me an email.

Doug Knapton 2022   |   Instagram   |   LinkedIn