Doug Knapton
Brand & Product Designer
Doug specializes in translating complex research and brand narratives into accessible, visually compelling designs. His strategic approach combines extensive user research, iterative testing, and data-driven design decisions to deliver solutions that increase conversions, improve accessibility, and strengthen brand recognition. Doug's work has reached over 1 billion people globally and has been recognized by the Webby Awards, Fast Company's Innovation by Design, Indigo Design Award, and Anthem Awards.
Key Outcomes:
Increase in Appointment Requests: New and returning users are 486% more likely to visit the Request for an Appointment form, directly translating to an increased number of conversions for clinical care.
Expanded Reach to Spanish-Speaking Audiences: The site experienced a +14.9% increase in visits from Spanish-speaking users, demonstrating enhanced inclusivity and broader reach.
Significant Organic Traffic Growth: Organic traffic jumped up to a +33.15% Year-Over-Year increase after the redesign, indicating strong SEO performance.
Key Outcomes:
Designed over 50+ long-form research reports and presentations.
Lead the motion graphics for 4 video series explaining 25 years of research.
Streamline consistency across teams with brand guidelines and editorial templates.
Key Outcomes:
Seen by over 1+ Billion people
Used internationally by policy makers to advocate for more humane air pollution policies
“The Air Quality Life Index is the gold standard on global air quality research.” —David Wallace-Wells,
The New York Times Opinion Writer
Key Outcomes:
Beautiful nature-based brand identity that was quickly embraced by staff & customers
Key Outcomes:
Increase in Appointment Requests: New and returning users are 486% more likely to visit the Request for an Appointment form, directly translating to an increased number of conversions for clinical care.
Expanded Reach to Spanish-Speaking Audiences: The site experienced a +14.9% increase in visits from Spanish-speaking users, demonstrating enhanced inclusivity and broader reach.
Significant Organic Traffic Growth: Organic traffic jumped up to a +33.15% Year-Over-Year increase after the redesign, indicating strong SEO performance.
Key Outcomes:
Increased School Partnership Leads: The new site has directly generated more qualified leads, facilitating new school partnerships and expanding Teaching Matters' reach.
National Audience Growth: The improved online presence and clear messaging have significantly contributed to the growth of Teaching Matters' national audience, extending their influence across the country.
Enhanced User Experience: The intuitive site structure dramatically improved content discoverability, leading multiple audience groups to the right information quickly and effectively, contributing to a reduced bounce rate and increased website page views.
