Doug Knapton

Child Mind Institute provides families with free mental health resources. I redesigned their platform to reach more diverse families.

I led UX and brand for the redesign, from audience research and journey maps to a responsive component library. Post-launch results include +33% organic traffic, +40% donation conversion, +14.9% Spanish-speaking visits, and 31% faster page loads. 2022 Webby Honoree for Charitable Organizations/Non-Profit Websites and Mobile Sites.

User Research

UX/UI

Brand Refresh Design

Child Mind Institute provides families with free mental health resources. I redesigned their platform to reach more diverse families.

I led UX and brand for the redesign, from audience research and journey maps to a responsive component library. Post-launch results include +33% organic traffic, +40% donation conversion, +14.9% Spanish-speaking visits, and 31% faster page loads. 2022 Webby Honoree for Charitable Organizations/Non-Profit Websites and Mobile Sites.

User Research

UX/UI

Brand Refresh Design

Air Quality Life Index is a data tool explaining the health cost of air pollution to people worldwide. I designed the zero-to-one MVP, from concept to launch.

I shaped the core experience, information architecture, and data visualization for everyday people, not just scientists. Its launch drew 300+ outlets reaching over 1 billion people, and it has helped drive clean air legislation around the world. Awarded Fast Company World Changing Ideas.

Zero → One

Design Direction

Data Storytelling

Air Quality Life Index is a data tool explaining the health cost of air pollution to people worldwide. I designed the zero-to-one MVP, from concept to launch.

I shaped the core experience, information architecture, and data visualization for everyday people, not just scientists. Its launch drew 300+ outlets reaching over 1 billion people, and it has helped drive clean air legislation around the world. Awarded Fast Company World Changing Ideas.

Zero → One

Design Direction

Data Storytelling

The Chronicle of Philanthropy is a digital platform covering the social sector. I reimagined their design system across the news website and SaaS CRM.

I defined design tokens, 40+ reusable components, and an annotated shared library engineers built from directly. The site won a 2026 W3 Award for General Websites-News.

Design System

SaaS Product

Figma

The Chronicle of Philanthropy is a digital platform covering the social sector. I reimagined their design system across the news website and SaaS CRM.

I defined design tokens, 40+ reusable components, and an annotated shared library engineers built from directly. The site won a 2026 W3 Award for General Websites-News.

Design System

SaaS Product

Figma

FrameWorks is a nonprofit researching mindsets. I led their design system across publications, digital products, and brand touchpoints.

I shipped over 50 publications, 4 motion graphic series, and several keynote presentations. I also mentored a team of 4 designers and built template libraries, a production checklist, and a freelancer onboarding process. Those systems let designers deliver consistent work, so my review time went to providing specific, actionable feedback that made each deliverable stronger.

Production Systems

Team Leadership

Motion Design

FrameWorks is a nonprofit researching mindsets. I led their design system across publications, digital products, and brand touchpoints.

I shipped over 50 publications, 4 motion graphic series, and several keynote presentations. I also mentored a team of 4 designers and built template libraries, a production checklist, and a freelancer onboarding process. Those systems let designers deliver consistent work, so my review time went to providing specific, actionable feedback that made each deliverable stronger.

Production Systems

Team Leadership

Motion Design

The Climate Trust is a landowners-first carbon nonprofit. I rebranded the organization to make carbon projects feel approachable.

The new brand shows the landowners-first approach in everything the organization puts out, from the timeless logo design to illustrated infographics. The website won a 2024 W3 Award for General Websites-Environmental & Sustainability.

Brand Identity

Logo Design

Web Design

The Climate Trust is a landowners-first carbon nonprofit. I rebranded the organization to make carbon projects feel approachable.

The new brand shows the landowners-first approach in everything the organization puts out, from the timeless logo design to illustrated infographics. The website won a 2024 W3 Award for General Websites-Environmental & Sustainability.

Brand Identity

Logo Design

Web Design

Digital Inquiry Group is a nonprofit that teaches students to spot misinformation. I designed the brand system to reflect its mission to dig deeper.

From redesigning the brand identity to the new website redesign, the brand invites students to look closer. After launch, curriculum downloads grew by 3 million. Won the 2025 Communicator Award of Excellence for Brand Redesign or Refresh.

Brand Identity

Edtech

Motion Design

Digital Inquiry Group is a nonprofit that teaches students to spot misinformation. I designed the brand system to reflect its mission to dig deeper.

From redesigning the brand identity to the new website redesign, the brand invites students to look closer. After launch, curriculum downloads grew by 3 million. Won the 2025 Communicator Award of Excellence for Brand Redesign or Refresh.

Brand Identity

Edtech

Motion Design

AI Prototyping Lab Personal Project

Side projects where I use AI as a design partner, from requirements to a working product, to test how fast an idea can become something real.

Claude Design

Prototyping

AI

AI Prototyping Lab Personal Project

Side projects where I use AI as a design partner, from requirements to a working product, to test how fast an idea can become something real.

Claude Design

Prototyping

AI

Doug Knapton

Email

Instagram

10+ years of experience creating design systems, digital products, and brand touchpoints.