Legal Aid Society Annual Report
An evolution from a bespoke print report to a digital-first microsite
Print Design, Web Design
Agency: Constructive
A bespoke print report highlighting a year of impact
I created the 2018 Annual Report based on the recent brand redesign done by the Constructive team. The report is structured to demonstrative the impact in several different ways. A geographic map of all five NYC boroughs, a 2018 timeline, and several short impact stories that shaped the year. The report was received positively by all the 4 practice areas during their Legal Aid Society annual meeting.
The 2019 version of the report was a solid iteration of the previous year. We worked with the LAS team to fine tune the content process and launched an online microsite version of the print report.
2021 digital-first Annual Report
The 2021 Annual Report was a complete reimagining. Since the EOY meeting was now a virtual event, the purpose of the report was now be a digital-first document that showcase the Legal Aid’s 2021 impact, and to promote online donations.
Several Major Benefits
We took the opportunity for the digital-first approach to transform the report from a one-off HTML microsite into a scalable and integrated solution. We built the report directly into their existing CMS which allowed us to:
- Reuse existing components within their UI Library to save development time and ensure brand consistency
- Create reusable page templates that allows LAS to instantly publish future reports
- Integrate the LAS existing donation system to seamlessly add contextual donation CTA near relevant impact stories.
Design should be durable
I can help you with all your design needs.
Some of my past clients have been uChicago, The Child Mind Institute, Columbia University, FrameWorks Institute, National Constitution Center, The Legal Aid Society, eso dental and Dorchester Brewery.
Ask me anything at dougknapton@gmail.com