Legal Aid Society Annual Report
An evolution from a bespoke print report to a digital-first microsite
Print Design, Web Design
Agency: Constructive
A bespoke print report highlighting a year of impact
I created the 2018 Annual Report based on the recent brand redesign done by the Constructive team. The report is structured to demonstrative the impact in several different ways. A geographic map of all five NYC boroughs, a 2018 timeline, and several short impact stories that shaped the year. The report was received positively by all the 4 practice areas during their Legal Aid Society annual meeting.
The 2019 version of the report was a solid iteration of the previous year. We worked with the LAS team to fine tune the content process and launched an online microsite version of the print report.
2021 digital-first Annual Report
The 2021 Annual Report was a complete reimagining. Since the EOY meeting was now a virtual event, the purpose of the report was now be a digital-first document that showcase the Legal Aid’s 2021 impact, and to promote online donations.
Several Major Benefits
We took the opportunity for the digital-first approach to transform the report from a one-off HTML microsite into a scalable and integrated solution. We built the report directly into their existing CMS which allowed us to:
- Reuse existing components within their UI Library to save development time and ensure brand consistency
- Create reusable page templates that allows LAS to instantly publish future reports
- Integrate the LAS existing donation system to seamlessly add contextual donation CTA near relevant impact stories.
Wanna Connect?
Have a question about working together or just want to talk design, feel free to send me an email.