Teaching Matter's new visual identity and website design

My Role: Lead Designer on the new visual identity and website

After several rounds of close collaboration, we landed on a brand new logo and design system that feels professional and based from the classroom. The logo's green underline anchor the larger design system that incorporates bold hand-drawn gestures. The overall design system feels both sophisticated  and optimistic.

We also extended the Teaching Matter's new design system across a new website design, brand messaging platform, and social media templates.
Agency: Constructive

Key Outcomes
The new site has generated more school partnership leads and grown Teaching Matter's national audience. 
The site structure leads multiple audience groups to the right content quickly and effectively.
Won a Anthem Award 2022 (Education, Art & Culture)
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