Teaching Matters

A new visual identity and website design for a national leader in education equity.

My Role:

Lead Designer for the new visual identity and website

Key Outcomes

• The new site has generated more school partnership leads and grown Teaching Matter's national audience. 
• The site structure leads multiple audience groups to the right content quickly and effectively.
• Won a Anthem Award – Education, Art & Culture (Silver)

Overview

After several rounds of close collaboration, we landed on a brand new logo and design system that feels professional and based from the classroom. The logo's green underline anchor the larger design system that incorporates bold hand-drawn gestures. The overall design system feels both sophisticated  and optimistic.

We also extended the Teaching Matter's new design system across a new website design, brand messaging platform, and social media templates.

Agency: Constructive

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