User Experience, Branding, Web Design
I was the lead designer for the information architecture and visual design for the new website. Some of the project challenges were:
One of main project objectives was to create more pathways for families to connect with the right mental health resources. We acomplished this through a new Resource Finder, Connect to Care page, and updated topic pages.
We developed and tested wireframes based on their digital service design, mapping people who are curious about children mental health to actively booking appointments and sharing helpful resources. Our wireframes were influenced directly through several rounds of user testing, ensuring the right audience knew exactly where to access the right information
This allowed the client, project team, and external developers to be on the same page about content requirements. And we knew what exactly we needed to migrate to the new site, which saved a lot of time cause CMI had over 2,500 existing articles and guides.
The design was rooted in design principles that we co-created with the CMI team. We choose type families that express a friendly brand tone and are utilitarian enough to support long-form digital publishing.
We created a new color system and illustration style called 'Growth Rings' that expressed emotion while still feeling rational and bright.
The main focus of the project was to create a new resource portal for families to help support children who are struggling with mental health, behavior, or learning challenges.
The largest audience challenge was understanding different audience’s emotions to getting the right care. Some families are more comfortable talking about care, while others feel worried and uncertain. We created a positive ‘choose-your-own-adventure’ experience that allows people to access the right resources in different ways.
A multilingual full site experience was a major step into creating a more inclusive experience for Latinx families. Every page of the site is custom translated by the CMI’s Spanish team, allowing important care information to be communicated by native speakers, not an automatic AI translation.
The new site launched September 2021 and has been praised as a success across Child Mind Institute and the families they help. The Child Mind Institute website was awarded a 2022 Webby Awards Honoree for Charitable Organizations/Non-Profit Websites and Mobile Sites
The analytics also point that the site has extensively increased its reach to more families
The site had a +14.9% increase in the number of visits from Spanish Speaking users.
Users are more likely to visit the Request for an Appointment form (+486% increase in views) which also shows in the increased number of conversions.
Have a question about working together or just want to talk design, feel free to send me an email.